At Ipsos, we have developed norms for concept highlighting – in fact, we are the only supplier to have done so – bringing this tool to full quantitative confidence and unprecedented diagnostic capability. Now you can accurately diagnose your concept language and truly optimize your concept.

View this recorded webinar to see a demonstration of our first-in-the-industry highlighter databasing approach and examples of its diagnostic power, including meta-analyses and specific learnings about how to improve your concept writing. Watch the full webinar here.

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