Meet Melissa: She’s a technology adoring, social media enthusiast who desires instant gratification. She’s the quintessential Millennial and by the year 2017, she and her cohorts will have more spending power than any other age group in history.
The future of your business depends on the Melissa’s of the world. And, while their annual purchasing power of $170 billion is on the rise, if they don’t like your products, they will ignore you and take their bitcoins elsewhere. As the largest product testing advisor in the world, we realize the importance of developing & launching products that meet if not exceed the expectations of this massive target so that you can continue to grow and succeed in-market.
We’ve studied Millennials around the globe – they desire speed, ease, and efficiency when it comes to providing any kind of feedback. We also know that timely gratification is important – they rely on each other and constantly share opinions and biases to make more informed decisions. With all of this in mind, Ipsos is taking great strides to appeal to the psychological & behavioral attitudes of Millennials when it comes to product development and product evaluation.
During this recently recorded webinar we demonstrate how Ipsos is employing mobile technology and pop-up communities to create efficient and engaging forums for collecting Millennial driven insights that will guide and ultimately expedite your product development efforts around the globe.
Recorded Date: Thursday, March 26, 2015
Duration: 30 minutes