On Concept Writing: From What’s Now to What’s Next – The Evolution of Concept Stimuli On 03/16/201503/01/2017 By pcotc Ipsos undertook a major R&D initiative to develop a new concept stimuli that better reflects reality and is more engaging for consumers.
Watch This Webinar: Concept Testing That’s Over 50% More Engaging On 03/04/201503/01/2017 By bbotc Learn how Ipsos designed a new swipe stimulus for testing concepts, which resulted in more engaging research for consumers.