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Introducing: Product Intelligence
Ipsos Helping Companies like IBM Understand the Importance of Belonging
How Text Analytics Can Reveal More Insights from Crowdsourced Ideas
Google’s ‘ZMOT’ and How the Smartphone Has Disrupted Traditional Path-to-Purchase
Get Your Head in the Game: Why Sports Organizations Need Fan Insights
Thursday, Apr 19, 2018
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Tag: swipe

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On Concept Writing: From What’s Now to What’s Next – The Evolution of Concept Stimuli

On 03/16/201503/01/2017 By pcotc

Ipsos undertook a major R&D initiative to develop a new concept stimuli that better reflects reality and is more engaging for consumers.

Posted in Blog, Market ResearchTagged , conceptconcept testingdeviceInnovationmarket researchmobile surveyresearch and developmentswipeLeave a comment

Watch This Webinar: Concept Testing That’s Over 50% More Engaging

On 03/04/201503/01/2017 By bbotc

Learn how Ipsos designed a new swipe stimulus for testing concepts, which resulted in more engaging research for consumers.

Posted in BlogTagged , concept testconcept testingconsumerdevicedevice neutralInnovationmillennialsswipeLeave a comment

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  • Introducing: Product Intelligence
  • Ipsos Helping Companies like IBM Understand the Importance of Belonging
  • How Text Analytics Can Reveal More Insights from Crowdsourced Ideas
  • Google’s ‘ZMOT’ and How the Smartphone Has Disrupted Traditional Path-to-Purchase
  • Get Your Head in the Game: Why Sports Organizations Need Fan Insights

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