Despite growing cynicism of survey research and its ability to give accurate information, this paper provides evidence that what people report from surveys can be accurate.
Social media data can be a powerful lens for examining larger industry trends. What can we learn about the future of the auto industry from social analysis?
In this video, CEO of IpsosMarketQuest presents a case study on how social intelligence was used to evaluate and gain insights on a brand in crisis.
With our new asset platform we’re able to codify and quantify videos & images for strategic and actionable use. Download the full paper to learn more.