Google’s ‘ZMOT’ and How the Smartphone Has Disrupted Traditional Path-to-Purchase

''Everything Digital - Smartphone Disruption to P2P

The smartphone has dramatically changed the way people shop. Consumers have information machines in their pockets that can do more than ever. Smartphones give consumers the ability to: access abundant information at any time, communicate directly with brands (via social), and even make purchases right from their devices. Because of […]

The Uncertain Inevitability of Mobile Payments

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Imagine a world in which you pay for everything you buy with just a smartphone. That dress you see in the store window, shoes to match, a delicious meal at the new restaurant in town, a cup of coffee on your way to work, and even groceries at the local […]