To Qual or To Quant? That is the Question When winter wind gives way to summer sun, Chicago’s sidewalk cafés and rooftop bars reopen to much celebration. Family, friends, and coworkers meet up for a drink, a snack, or simply to people-watch. I love people-watching around the world […]
Our Research Analyst at Ipsos Marketing shares how peanut butter (and a few other factors) lead to working in the evolving space of market research.
Having to make thousands of conscious and unconscious decisions each day makes understanding consumer choice quite the pickle.
Expedited research allows companies to lower research costs & more quickly bring products to the shelf. But there are two key trade-offs being made…
We want our lives to be as simple as possible, but not simpler, and that’s what Ipsos Marketing seeks to deliver to you with this change.