If Mad Men Happened Today: Market Research Solving Yesterday’s Questions

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Mad Men has been a favorite show of mine for a while. While I can say I loved the compelling characters and the nuanced writing, often the fun came in the workplace drama. The pitches were enthralling, the challenges and frustrations familiar, and the successes inspiring. The show spanned the […]

Qual and Quant: We are Better Together in the Front End of Innovation


Like Robin Hood and Little John, the front end of innovation is better when using both qualitative and quantitative together.