Product development & testing should be a “living and breathing” process that mimics the ways in which consumers engage with products & each other – here is how online communities can provide that.
As the world’s largest product testing advisor, we believe in the power of video and image uploads to garner authentic, in the moment engagement, and open a window into sub-conscious behavior – ‘show me’ don’t ‘tell me’.
Having to make thousands of conscious and unconscious decisions each day makes understanding consumer choice quite the pickle.
Online communities provide a new way of conducting product tests, helping to enhance contextual insights and conversion rates in a cost-effective manner.
New augmented reality tech company may change how we conduct market research. The potential is enormous, and may change the game throughout the industry.
Mad Men has been a favorite show of mine for a while. While I can say I loved the compelling characters and the nuanced writing, often the fun came in the workplace drama. The pitches were enthralling, the challenges and frustrations familiar, and the successes inspiring. The show spanned the […]
Ipsos employs mobile technology, pop-up communities to create efficient, engaging forums for collecting Millennials insights for product development.
Like Robin Hood and Little John, the front end of innovation is better when using both qualitative and quantitative together.