In the era of Big Data, it is easier than ever for companies to interact with their customers and access their opinions over the internet. To capitalize on this, companies have created online communities or other platforms to hear feedback and/or recommendations from their most loyal consumers. Some, have even […]
Product development & testing should be a “living and breathing” process that mimics the ways in which consumers engage with products & each other – here is how online communities can provide that.
The product development and communication process can be complex, but identifying best practices can boost efficiency and help create a smarter strategy.
Ipsos employs mobile technology, pop-up communities to create efficient, engaging forums for collecting Millennials insights for product development.