Ipsos is employing Implicit Reaction Time to help product and packaging developers gain new perspective into the consumer’s nonconscious reactions.
You’ve just launched an incredible innovation in salty snacks. It has all the benefits of popcorn, but can be eaten like a chip. It tastes great, and is reasonably healthy. This product looks poised to disrupt the chip aisle, and make millions. But it won’t, because no one will find […]
Online communities are uniquely designed to drive innovation at every stage of the innovation life cycle.
In a previous article, I wrote about the importance of concept length and provided some data-based guidelines. Concepts are really a proxy for later advertising, and the recommended 120-130 word range is reflective of a 30-second TV advertisement. Sounds good. But for various reasons, the trend has been for more […]