Ipsos is employing Implicit Reaction Time to help product and packaging developers gain new perspective into the consumer’s nonconscious reactions.
You’ve just launched an incredible innovation in salty snacks. It has all the benefits of popcorn, but can be eaten like a chip. It tastes great, and is reasonably healthy. This product looks poised to disrupt the chip aisle, and make millions. But it won’t, because no one will find […]
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