View our webinar to hear interesting Custom Panel case studies where gamification and other engagement techniques resulted in strategy-driving results.
In this paper, we use real-life case studies to illustrate how the need for speed and action are significantly impacting marketing and market research.
Consumers are paying close to attention to what they eat, driving food manufacturers to improve their nutritional profile. But what does this truly entail?
Our Research Analyst at Ipsos Marketing shares how peanut butter (and a few other factors) lead to working in the evolving space of market research.
Expedited research allows companies to lower research costs & more quickly bring products to the shelf. But there are two key trade-offs being made…