Using marketplace tensions to inspire innovation is a powerful way to unlock consumer value. Read the full article for 3-steps to finding & exploiting marketplace tension.
View this recorded webinar to hear Ipsos’ Dave Gryga demonstrate how you can gain a deeper understanding of the level of distinctiveness for your brands, highlighting strengths to leverage and opportunities to further drive distinctiveness.
Despite growing cynicism of survey research and its ability to give accurate information, this paper provides evidence that what people report from surveys can be accurate.
Join Ipsos’ Jennifer Irvine who will be co-presenting Understanding Real-life Competitive Product Performance Via Mobile Diary & Video Analytics with her client, Siobhan Moore of Unilever.
In this video, CEO of IpsosMarketQuest presents a case study on how social intelligence was used to evaluate and gain insights on a brand in crisis.
Read this paper for exciting details about an alternative optimization solution that doesn’t favor close-in ideas and actually rewards uniqueness.
With our new asset platform we’re able to codify and quantify videos & images for strategic and actionable use. Download the full paper to learn more.
Watch this webinar to hear case studies for engaging hard to reach targets, obtaining a holistic understanding of product performance and methods for interacting with consumers in real-time.