The future is increasingly mobile. This paper showcases Ipsos’ latest research on research about device agnostic & offers practical advice for designing device agnostic surveys.
Surveys need to transition to a device-agnostic world that optimizes the relationship with respondents and increases the value of collected information.
Surveys, especially Usage & Attitude Studies (U&As), often have very broad business objectives (e.g., “to understand the market or category”), making it often challenging to tie the insights to specific business decisions that need to be made. For that reason, Ipsos has developed a new 4-part approach to conducting U&A […]
Ipsos employs mobile technology, pop-up communities to create efficient, engaging forums for collecting Millennials insights for product development.