Product development & testing should be a “living and breathing” process that mimics the ways in which consumers engage with products & each other – here is how online communities can provide that.
Join Ipsos’ Jennifer Irvine who will be co-presenting Understanding Real-life Competitive Product Performance Via Mobile Diary & Video Analytics with her client, Siobhan Moore of Unilever.
Our Research Analyst at Ipsos Marketing shares how peanut butter (and a few other factors) lead to working in the evolving space of market research.
The future is increasingly mobile. This paper showcases Ipsos’ latest research on research about device agnostic & offers practical advice for designing device agnostic surveys.
It’s not just about Black Friday anymore – holiday shopping now spans longer than ever and needs to be accessible to consumers at any place and any time.
Surveys need to transition to a device-agnostic world that optimizes the relationship with respondents and increases the value of collected information.
I suppose I’d be considered a text book example. I’m into yoga – more for the exercise than the spirituality. I love Kombucha for its health claims and the fact that it’s the closest thing to drinking vinegar that is socially acceptable. I care about the quality of and ingredients […]
View our webinar to learn what’s now and what’s next in the evolution of mobile technology and shopper research and insights.