Pets have taken on an increasingly large presence in millennial households. How will innovations for pets and their owners evolve in the millennial landscape?
Changing the way you think about millennials can help you make smarter, more meaningful decisions.
In the consumer home delivery service sphere, Amazon Prime reigns supreme. Could the expansion of Google Express change up the game?
It’s official! Millennials are now the largest generation in the workforce, overtaking both Boomers and Gen-Xers over the past year or so. The potential for marketplace dominance in consumer purchasing power for Millennials is staggering. Most corporations have been preparing and positioning themselves for this eventuality, directing resources and decision […]
Target millennials by doing your research, focusing your message, and gaining loyalty through appealing to those people and sources millennials trust.
In lieu of a traditional survey, Ipsos observed millennials through social media monitoring to determine the outcome of a recently launched craft beer.
I suppose I’d be considered a text book example. I’m into yoga – more for the exercise than the spirituality. I love Kombucha for its health claims and the fact that it’s the closest thing to drinking vinegar that is socially acceptable. I care about the quality of and ingredients […]
Ipsos employs mobile technology, pop-up communities to create efficient, engaging forums for collecting Millennials insights for product development.