Our Research Analyst at Ipsos Marketing shares how peanut butter (and a few other factors) lead to working in the evolving space of market research.
Changing the way you think about millennials can help you make smarter, more meaningful decisions.
Price influences our product experience and communicates a specific message to our brain.
The product development and communication process can be complex, but identifying best practices can boost efficiency and help create a smarter strategy.
Target millennials by doing your research, focusing your message, and gaining loyalty through appealing to those people and sources millennials trust.
Given the huge proliferation of products in recent years, one of the greatest challenges in marketing is figuring out how to relevantly differentiate new introductions – or in other words, how can your innovation best stand out to consumers in the most meaningful way? The best way to uncover this […]
Failure to align on an organization-specific definition of “innovation” is the single biggest innovation-related mistake I’ve seen clients make.