Using marketplace tensions to inspire innovation is a powerful way to unlock consumer value. Read the full article for 3-steps to finding & exploiting marketplace tension.
Despite growing cynicism of survey research and its ability to give accurate information, this paper provides evidence that what people report from surveys can be accurate.
Join Ipsos’ Jennifer Irvine who will be co-presenting Understanding Real-life Competitive Product Performance Via Mobile Diary & Video Analytics with her client, Siobhan Moore of Unilever.
In this video, CEO of IpsosMarketQuest presents a case study on how social intelligence was used to evaluate and gain insights on a brand in crisis.
Read this paper for exciting details about an alternative optimization solution that doesn’t favor close-in ideas and actually rewards uniqueness.
Watch this webinar to hear case studies for engaging hard to reach targets, obtaining a holistic understanding of product performance and methods for interacting with consumers in real-time.
In this paper, we use real-life case studies to illustrate how the need for speed and action are significantly impacting marketing and market research.
Our Research Analyst at Ipsos Marketing shares how peanut butter (and a few other factors) lead to working in the evolving space of market research.