As we enter November, I prepare for my favorite time of the year: college football season. I grew up in Columbus, Ohio in the heart of Ohio State Buckeye country and went to college at fellow Big Ten school, Northwestern. In fact, for most of my undergrad career, I was the president of […]
View this recorded webinar to hear Ipsos’ Dave Gryga demonstrate how you can gain a deeper understanding of the level of distinctiveness for your brands, highlighting strengths to leverage and opportunities to further drive distinctiveness.
As the world’s largest product testing advisor, we believe in the power of video and image uploads to garner authentic, in the moment engagement, and open a window into sub-conscious behavior – ‘show me’ don’t ‘tell me’.
Having to make thousands of conscious and unconscious decisions each day makes understanding consumer choice quite the pickle.
The path to filling your innovation pipeline can be a challenging one. Even with a clear process in place, the results don’t always produce the most compelling innovation. This is why we want you to rethink the front end of innovation. View this recorded presentation to hear, in detail, 5 […]
In lieu of a traditional survey, Ipsos observed millennials through social media monitoring to determine the outcome of a recently launched craft beer.
Research can be automated provided that you give up a very small amount of ad hoc flexibility and in exchange you will experience some excellent benefits.
Online communities are uniquely designed to drive innovation at every stage of the innovation life cycle.