In this video, CEO of IpsosMarketQuest presents a case study on how social intelligence was used to evaluate and gain insights on a brand in crisis.
As the world’s largest product testing advisor, we believe in the power of video and image uploads to garner authentic, in the moment engagement, and open a window into sub-conscious behavior – ‘show me’ don’t ‘tell me’.
Watch this webinar to hear case studies for engaging hard to reach targets, obtaining a holistic understanding of product performance and methods for interacting with consumers in real-time.
View our webinar to hear interesting Custom Panel case studies where gamification and other engagement techniques resulted in strategy-driving results.
Today’s banks are feeling the squeeze from Silicon Valley’s fast-moving Financial Technology pioneers. If you can’t beat them – outsource.
In this paper, we use real-life case studies to illustrate how the need for speed and action are significantly impacting marketing and market research.
Children’s birthdays have vastly adapted since Pin the Tail on the Donkey. Through this evolution, we can gather a few key lessons in innovation.
Download our latest paper with proven and practical advice for conducting market research for breakthrough innovations.