In this video, CEO of IpsosMarketQuest presents a case study on how social intelligence was used to evaluate and gain insights on a brand in crisis.
Springboard from Social Listening to Social Intelligence
Ipsos/Big Sofa – Uncovering Product Insights with Video & Image Analysis
As the world’s largest product testing advisor, we believe in the power of video and image uploads to garner authentic, in the moment engagement, and open a window into sub-conscious behavior – ‘show me’ don’t ‘tell me’.
Webinar: Fall in Love with Online Communities for Product Testing
Watch this webinar to hear case studies for engaging hard to reach targets, obtaining a holistic understanding of product performance and methods for interacting with consumers in real-time.
#NoMoreBoringSurveys: A Webinar Case Study Illustrating When & How to Gamify Your Research
View our webinar to hear interesting Custom Panel case studies where gamification and other engagement techniques resulted in strategy-driving results.
Digital Innovation in Banking: Outsource and Let the Tech Pros Take the Reins
Today’s banks are feeling the squeeze from Silicon Valley’s fast-moving Financial Technology pioneers. If you can’t beat them – outsource.
Incremental versus Monumental Decision-Making
In this paper, we use real-life case studies to illustrate how the need for speed and action are significantly impacting marketing and market research.
Where’s the Party? Learning from Innovation in the Children’s Birthday Market
Children’s birthdays have vastly adapted since Pin the Tail on the Donkey. Through this evolution, we can gather a few key lessons in innovation.
Don’t Let Promising Breakthrough Innovations Die
Download our latest paper with proven and practical advice for conducting market research for breakthrough innovations.