How Text Analytics Can Reveal More Insights from Crowdsourced Ideas

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In the era of Big Data, it is easier than ever for companies to interact with their customers and access their opinions over the internet. To capitalize on this, companies have created online communities or other platforms to hear feedback and/or recommendations from their most loyal consumers. Some, have even […]

Heating Up the Frozen Aisle: Exciting Lapsed Users With Innovation

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Using marketplace tensions to inspire innovation is a powerful way to unlock consumer value. Read the full article for 3-steps to finding & exploiting marketplace tension.

To Qual or To Quant? That is the Question

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  To Qual or To Quant? That is the Question   When winter wind gives way to summer sun, Chicago’s sidewalk cafés and rooftop bars reopen to much celebration. Family, friends, and coworkers meet up for a drink, a snack, or simply to people-watch. I love people-watching around the world […]

Building Distinctive Brand Assets: A Webinar Featuring Four Measures That Matter

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View this recorded webinar to hear Ipsos’ Dave Gryga demonstrate how you can gain a deeper understanding of the level of distinctiveness for your brands, highlighting strengths to leverage and opportunities to further drive distinctiveness.