The smartphone has dramatically changed the way people shop. Consumers have information machines in their pockets that can do more than ever. Smartphones give consumers the ability to: access abundant information at any time, communicate directly with brands (via social), and even make purchases right from their devices. Because of […]
Using marketplace tensions to inspire innovation is a powerful way to unlock consumer value. Read the full article for 3-steps to finding & exploiting marketplace tension.
Children’s birthdays have vastly adapted since Pin the Tail on the Donkey. Through this evolution, we can gather a few key lessons in innovation.
Global CEO of Ipsos MarketQuest shares four key principles needed for growing successful brands.
With Amazon’s 1 Click Ordering now in physical form as the Dash button, manufacturers will now be competing for share of buttons.