Ipsos Helping Companies like IBM Understand the Importance of Belonging

''Brand Belonging - Why it matters: An Ipsos Study Conducted on Behalf of IBM

Does Brand Belonging Really Matter? We think so. In a digital world with so many “friends” and “fans” people are surprisingly feeling more isolated than ever. To get to the bottom of this, Ipsos conducted a study on behalf of IBM to find out what customers really want from a […]