Despite growing cynicism of survey research and its ability to give accurate information, this paper provides evidence that what people report from surveys can be accurate.
Expedited research allows companies to lower research costs & more quickly bring products to the shelf. But there are two key trade-offs being made…
“According to Cisco, video will account for 80 percent of consumer internet traffic by 2019.” Ipsos’ latest webinar touches on the valuable insights in image & video analysis. View the webinar here.
An increasing amount of data doesn’t mean better decision-making. It could mean not making any decisions – analysis paralysis.