As we enter November, I prepare for my favorite time of the year: college football season. I grew up in Columbus, Ohio in the heart of Ohio State Buckeye country and went to college at fellow Big Ten school, Northwestern. In fact, for most of my undergrad career, I was the president of […]
Recognizing that the consumer’s path to purchase is more convoluted and more complex than ever before, Ipsos Marketing has launched LIFE Path.
Having to make thousands of conscious and unconscious decisions each day makes understanding consumer choice quite the pickle.
Changing the way you think about millennials can help you make smarter, more meaningful decisions.
Learn how Ipsos designed a new swipe stimulus for testing concepts, which resulted in more engaging research for consumers.