Concepts Aren’t Just for Products: A Webinar Featuring Approaches to Qualify Digital, Content and Experiential Innovations

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With innovation increasingly focused on the experience rather than the product or service per se — e.g., with apps and digital content and services — marketers face a growing challenge in qualifying these innovations and determining which ones are worth investing in. The traditional concept framework and concept testing approaches […]

Cultivating an Innovation Mindset: A Webinar Featuring 5 Sure-Fire Shortcuts to Innovation Success!

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The path to filling your innovation pipeline can be a challenging one. Even with a clear process in place, the results don’t always produce the most compelling innovation. This is why we want you to rethink the front end of innovation. View this recorded presentation to hear, in detail, 5 […]

I’m One of Them: Speaking As a Millennial

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I suppose I’d be considered a text book example. I’m into yoga – more for the exercise than the spirituality. I love Kombucha for its health claims and the fact that it’s the closest thing to drinking vinegar that is socially acceptable. I care about the quality of and ingredients […]

Liberate your Marketing Team with Concepts Overnight — A Webinar About Linking What’s Now to What’s Next!

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Given the huge proliferation of products in recent years, one of the greatest challenges in marketing is figuring out how to relevantly differentiate new introductions – or in other words, how can your innovation best stand out to consumers in the most meaningful way? The best way to uncover this […]

Qual and Quant: We are Better Together in the Front End of Innovation

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Like Robin Hood and Little John, the front end of innovation is better when using both qualitative and quantitative together.