Does Brand Belonging Really Matter? We think so. In a digital world with so many “friends” and “fans” people are surprisingly feeling more isolated than ever. To get to the bottom of this, Ipsos conducted a study on behalf of IBM to find out what customers really want from a […]
View this recorded webinar to hear Ipsos’ Dave Gryga demonstrate how you can gain a deeper understanding of the level of distinctiveness for your brands, highlighting strengths to leverage and opportunities to further drive distinctiveness.
Join Ipsos’ Dave Gryga as he demonstrates how you can gain a deeper understanding of the level of distinctiveness for your brands.
In this article by Ipsos’ Douwe Rademaker, we discover why understanding how your customers make choices is the first step to achieving growth.
Brands exist in a constantly changing world and, at the same time, human behavior is undergoing a revolution – which makes it challenging to manage a brand.
At the heart of growing brands is an understanding of how people make choices, how they think about brands, and how they can be influenced.
Target millennials by doing your research, focusing your message, and gaining loyalty through appealing to those people and sources millennials trust.
This article touches on a key lesson on how true brand success involves synchronizing brand image with brand relationships.