Does Brand Belonging Really Matter? We think so. In a digital world with so many “friends” and “fans” people are surprisingly feeling more isolated than ever. To get to the bottom of this, Ipsos conducted a study on behalf of IBM to find out what customers really want from a […]
Join Ipsos’ Dave Gryga as he demonstrates how you can gain a deeper understanding of the level of distinctiveness for your brands.
In this article by Ipsos’ Douwe Rademaker, we discover why understanding how your customers make choices is the first step to achieving growth.
Brands exist in a constantly changing world and, at the same time, human behavior is undergoing a revolution – which makes it challenging to manage a brand.
We want our lives to be as simple as possible, but not simpler, and that’s what Ipsos Marketing seeks to deliver to you with this change.