At the heart of growing brands is an understanding of how people make choices, how they think about brands, and how they can be influenced.
There are simple ways to tap into a consumer’s nonconscious and emotional reactions. It’s about engaging our respondents in different ways when the forces that cause them to act are multi-dimensional and complex.
Join Ipsos for a complimentary webinar about the relevance of behavioral economics to new product adoption and gauging interest in new products.
Lego your research, and let the beloved toy be your muse as you smartly accelerate innovation.
To be effective, market researchers must do a better job of allowing people to consciously access the knowledge that drives unconscious decisions.
Four forces are acting on consumers when faced with a new product or service. It is essential to explore what consumers give up in order to be successful.
Ipsos’ new device neutral concept testing is more engaging and relevant to consumer in addition to incorporating behavioral economics principles.
Is a new shopper research imperative emerging? I had been in shopper research for quite some time and began to think that something was missing. Oh, don’t get me wrong, the industry had solutions and they worked — it just seemed like we weren’t getting to a granular understanding of […]