In an online world oversaturated with apps, how can one develop an app that doesn’t get used once and end up in the app graveyard. An app that helps the users and the creators. An app that provide real ROI to any business. An app that is sticky. Below is a […]
Fast consumer services are smarter, more efficient, and rapidly winning over consumers. Here’s what you need to know.
With innovation increasingly focused on the experience rather than the product or service per se — e.g., with apps and digital content and services — marketers face a growing challenge in qualifying these innovations and determining which ones are worth investing in. The traditional concept framework and concept testing approaches […]