When we seek to co-create with the consumer, we serve the needs of the consumer but also of a business and brand, and are rewarded with growth and insight.
The concept of mobile payments still eludes us. For any payment system to work, consumers, banks and merchants must all agree to accept and support it.
Imagine a world in which you pay for everything you buy with just a smartphone. That dress you see in the store window, shoes to match, a delicious meal at the new restaurant in town, a cup of coffee on your way to work, and even groceries at the local […]