Difficulty getting retail permission for in-store research and the need to collect experiences closer to the transaction have fueled mobile applications for shopper insights research. But it’s just the beginning of this transformative technology.
View this recorded presentation to hear Ipsos’ shopper and mobile experts discuss what’s now and what’s next in the evolution of mobile technology and shopper insights. The speakers start with a brief current state of the art and then demonstrate how mobile technology will fulfill the promise of gaining a deeper and more accurate understanding of shoppers and what influences their behavior. You will also gain insight into the newly announced partnership between Ipsos and Google Consumer Surveys.
Recorded Date: Thursday, April 30, 2015
Duration: 30 minutes