View this webinar to see a demonstration of our first-in-the-industry highlighter databasing approach and examples of its diagnostic power.
Did you know that Hispanics are the largest multicultural group in the U.S., representing nearly 20% of the population, and GROWING…
At the heart of growing brands is an understanding of how people make choices, how they think about brands, and how they can be influenced.
Join Ipsos for a complimentary webinar about the relevance of behavioral economics to new product adoption and gauging interest in new products.
Ipsos is employing Implicit Reaction Time to help product and packaging developers gain new perspective into the consumer’s nonconscious reactions.
To be effective, market researchers must do a better job of allowing people to consciously access the knowledge that drives unconscious decisions.
With innovation increasingly focused on the experience rather than the product or service per se — e.g., with apps and digital content and services — marketers face a growing challenge in qualifying these innovations and determining which ones are worth investing in. The traditional concept framework and concept testing approaches […]