Consumers see brands as belonging to categories based on their own perception and life experience. Once consumers pigeonhole a brand, it is hard for the brand to easily change that category perception. For example, Kodak was THE brand name for film photography. It was also the company that invented the […]
Despite growing cynicism of survey research and its ability to give accurate information, this paper provides evidence that what people report from surveys can be accurate.
Who is the target consumer for Electric Vehicles? What are the levels of acceptance and adoption? Ipsos wanted to know so we went under the hood to find out (actually, we plugged in)!
Read this paper for exciting details about an alternative optimization solution that doesn’t favor close-in ideas and actually rewards uniqueness.
With our new asset platform we’re able to codify and quantify videos & images for strategic and actionable use. Download the full paper to learn more.
View our webinar to hear interesting Custom Panel case studies where gamification and other engagement techniques resulted in strategy-driving results.
Today’s banks are feeling the squeeze from Silicon Valley’s fast-moving Financial Technology pioneers. If you can’t beat them – outsource.
In this paper, we use real-life case studies to illustrate how the need for speed and action are significantly impacting marketing and market research.