Introducing: Product Intelligence

''Product Intelligence Leveraging Rating and Reviews data

Featuring an interview with Virginia Weil, Global President of Ipsos Product & Pack Testing. As we all know, the internet has disrupted almost every industry. Every day new technologies are released, changing the way people live their lives. One behavior that has seen a considerable shift is the behavior of […]

Ipsos Helping Companies like IBM Understand the Importance of Belonging

''Brand Belonging - Why it matters: An Ipsos Study Conducted on Behalf of IBM

Does Brand Belonging Really Matter? We think so. In a digital world with so many “friends” and “fans” people are surprisingly feeling more isolated than ever. To get to the bottom of this, Ipsos conducted a study on behalf of IBM to find out what customers really want from a […]

What’s Your Brand’s Social Category?

''brand perceptions

Consumers see brands as belonging to categories based on their own perception and life experience. Once consumers pigeonhole a brand, it is hard for the brand to easily change that category perception. For example, Kodak was THE brand name for film photography. It was also the company that invented the […]

DUEL: Understanding Appeal and Passion

''DUEL: Ipsos' New Approach

Traditional approaches to early screening rely on rational, thoughtful feedback using scaled responses. Yet consumers typically form impressions and make decisions within seconds (e.g., FMOT, Blink, System 1, etc.)   To reflect this reality and help you make better decisions, Ipsos is very excited to introduce DUEL – the next […]

Building Distinctive Brand Assets: A Webinar Featuring Four Measures That Matter


View this recorded webinar to hear Ipsos’ Dave Gryga demonstrate how you can gain a deeper understanding of the level of distinctiveness for your brands, highlighting strengths to leverage and opportunities to further drive distinctiveness.