View this recorded webinar to hear Ipsos’ Dave Gryga demonstrate how you can gain a deeper understanding of the level of distinctiveness for your brands, highlighting strengths to leverage and opportunities to further drive distinctiveness.
Join Ipsos’ Dave Gryga as he demonstrates how you can gain a deeper understanding of the level of distinctiveness for your brands.
Join Ipsos’ Jennifer Irvine who will be co-presenting Understanding Real-life Competitive Product Performance Via Mobile Diary & Video Analytics with her client, Siobhan Moore of Unilever.
In this video, CEO of IpsosMarketQuest presents a case study on how social intelligence was used to evaluate and gain insights on a brand in crisis.
As the world’s largest product testing advisor, we believe in the power of video and image uploads to garner authentic, in the moment engagement, and open a window into sub-conscious behavior – ‘show me’ don’t ‘tell me’.
Recognizing that the consumer’s path to purchase is more convoluted and more complex than ever before, Ipsos Marketing has launched LIFE Path.
With our new asset platform we’re able to codify and quantify videos & images for strategic and actionable use. Download the full paper to learn more.
In this paper, we use real-life case studies to illustrate how the need for speed and action are significantly impacting marketing and market research.