Heating Up the Frozen Aisle: Exciting Lapsed Users With Innovation

''Frozen food aisle in a supermarket

Using marketplace tensions to inspire innovation is a powerful way to unlock consumer value. Read the full article for 3-steps to finding & exploiting marketplace tension.

To Qual or To Quant? That is the Question

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  To Qual or To Quant? That is the Question   When winter wind gives way to summer sun, Chicago’s sidewalk cafés and rooftop bars reopen to much celebration. Family, friends, and coworkers meet up for a drink, a snack, or simply to people-watch. I love people-watching around the world […]