The future is increasingly mobile. This paper showcases Ipsos’ latest research on research about device agnostic & offers practical advice for designing device agnostic surveys.
It’s not just about Black Friday anymore – holiday shopping now spans longer than ever and needs to be accessible to consumers at any place and any time.
The concept of mobile payments still eludes us. For any payment system to work, consumers, banks and merchants must all agree to accept and support it.
As an innovation philosophy, Systematic Inventive Thinking (SIT) is a helpful framework for innovative creativity.
Ipsos’ new device neutral concept testing is more engaging and relevant to consumer in addition to incorporating behavioral economics principles.
Imagine a world in which you pay for everything you buy with just a smartphone. That dress you see in the store window, shoes to match, a delicious meal at the new restaurant in town, a cup of coffee on your way to work, and even groceries at the local […]