Who is the target consumer for Electric Vehicles? What are the levels of acceptance and adoption? Ipsos wanted to know so we went under the hood to find out (actually, we plugged in)!
We tested our hypothesis by conducting three independent studies. The learnings and outcomes are featured in our most recent paper – discover for yourself.
Back to the Future predicted what it would be like in 2015. No flying cars, but we are getting closer with the futuristic features of the Connected Car.
Hybrids and electric vehicle alternatives are coming out from a variety of manufacturers and consumers’ acceptance is growing.