As I squeeze my way onto the crowded Track No. 1 train, I can’t help but notice the girl to my left. Dressed from head to toe in Theory, chatting about her latest Soulcycle class and sipping on an iced coffee from Starbucks; or the man cross legged in a […]
Using marketplace tensions to inspire innovation is a powerful way to unlock consumer value. Read the full article for 3-steps to finding & exploiting marketplace tension.
Pets have taken on an increasingly large presence in millennial households. How will innovations for pets and their owners evolve in the millennial landscape?
Despite growing cynicism of survey research and its ability to give accurate information, this paper provides evidence that what people report from surveys can be accurate.
Who is the target consumer for Electric Vehicles? What are the levels of acceptance and adoption? Ipsos wanted to know so we went under the hood to find out (actually, we plugged in)!
The future is increasingly mobile. This paper showcases Ipsos’ latest research on research about device agnostic & offers practical advice for designing device agnostic surveys.
It’s not just about Black Friday anymore – holiday shopping now spans longer than ever and needs to be accessible to consumers at any place and any time.
Fast consumer services are smarter, more efficient, and rapidly winning over consumers. Here’s what you need to know.