To capitalize on the customization trend, companies need to understand the right mix of options and how to provide functional and emotional benefits.
Retailers and food manufacturers need to cater to consumers’ need for homemade meals and convenience.
Four forces are acting on consumers when faced with a new product or service. It is essential to explore what consumers give up in order to be successful.
This article was co-written by Laura Kurtin and Amy Dodge. Those of us who have studied marketing in school and have worked in the industry tend to be a bit cynical about some of the gimmicks and ploys companies use to encourage us to buy their products and services. However, […]
In lieu of a traditional survey, Ipsos observed millennials through social media monitoring to determine the outcome of a recently launched craft beer.
It’s more important than ever to spend the extra time and effort to create a real crowd pleaser in an age where the masses have the power of influence.
Like Robin Hood and Little John, the front end of innovation is better when using both qualitative and quantitative together.
Hybrids and electric vehicle alternatives are coming out from a variety of manufacturers and consumers’ acceptance is growing.