Competition for the consumer continues to increase among food manufacturers. One path to competitive advantage is clean labels, which addresses the consumer demand for transparency in ingredient lists. The idea of creating products that have fewer ingredients and/or more natural ingredients is something that I can’t help but think is […]
CPG products tout 8-10 benefits in a product launch when consumers can’t possibly take in so much information. Marketers should remember that less is more.
Target millennials by doing your research, focusing your message, and gaining loyalty through appealing to those people and sources millennials trust.
To capitalize on the customization trend, companies need to understand the right mix of options and how to provide functional and emotional benefits.
Retailers and food manufacturers need to cater to consumers’ need for homemade meals and convenience.
Four forces are acting on consumers when faced with a new product or service. It is essential to explore what consumers give up in order to be successful.
This article was co-written by Laura Kurtin and Amy Dodge. Those of us who have studied marketing in school and have worked in the industry tend to be a bit cynical about some of the gimmicks and ploys companies use to encourage us to buy their products and services. However, […]
In lieu of a traditional survey, Ipsos observed millennials through social media monitoring to determine the outcome of a recently launched craft beer.