Using marketplace tensions to inspire innovation is a powerful way to unlock consumer value. Read the full article for 3-steps to finding & exploiting marketplace tension.
Product development & testing should be a “living and breathing” process that mimics the ways in which consumers engage with products & each other – here is how online communities can provide that.
Consumers are paying close to attention to what they eat, driving food manufacturers to improve their nutritional profile. But what does this truly entail?
Join Ipsos for a complimentary webinar about the relevance of behavioral economics to new product adoption and gauging interest in new products.
Surveys need to transition to a device-agnostic world that optimizes the relationship with respondents and increases the value of collected information.
It’s official! Millennials are now the largest generation in the workforce, overtaking both Boomers and Gen-Xers over the past year or so. The potential for marketplace dominance in consumer purchasing power for Millennials is staggering. Most corporations have been preparing and positioning themselves for this eventuality, directing resources and decision […]
Competition for the consumer continues to increase among food manufacturers. One path to competitive advantage is clean labels, which addresses the consumer demand for transparency in ingredient lists. The idea of creating products that have fewer ingredients and/or more natural ingredients is something that I can’t help but think is […]
CPG products tout 8-10 benefits in a product launch when consumers can’t possibly take in so much information. Marketers should remember that less is more.