Having to make thousands of conscious and unconscious decisions each day makes understanding consumer choice quite the pickle.
Expedited research allows companies to lower research costs & more quickly bring products to the shelf. But there are two key trade-offs being made…
Out of the food produced in the US, 40% gets wasted. Food waste occurs all the way up the production chain and continues once it’s reached the consumer.
Price influences our product experience and communicates a specific message to our brain.
A peek inside the day-to-day of a market research analyst at the world’s largest product testing advisor, Ipsos Marketing.
New augmented reality tech company may change how we conduct market research. The potential is enormous, and may change the game throughout the industry.
An increasing amount of data doesn’t mean better decision-making. It could mean not making any decisions – analysis paralysis.
New shopper technology is changing the way consumers shop and reducing impulse purchasing.