Out of the food produced in the US, 40% gets wasted. Food waste occurs all the way up the production chain and continues once it’s reached the consumer.
Price influences our product experience and communicates a specific message to our brain.
A peek inside the day-to-day of a market research analyst at the world’s largest product testing advisor, Ipsos Marketing.
New augmented reality tech company may change how we conduct market research. The potential is enormous, and may change the game throughout the industry.
An increasing amount of data doesn’t mean better decision-making. It could mean not making any decisions – analysis paralysis.
New shopper technology is changing the way consumers shop and reducing impulse purchasing.
Join Ipsos for a complimentary webinar about the relevance of behavioral economics to new product adoption and gauging interest in new products.
OK, so I should probably begin by disclosing that I did work for Hallmark greeting cards earlier in my career, and that my wife still spends a lot of money on greeting cards. Those two facts clearly influenced the analogy I’ve chosen for this blog, but I firmly believe in […]