Using marketplace tensions to inspire innovation is a powerful way to unlock consumer value. Read the full article for 3-steps to finding & exploiting marketplace tension.
View this recorded webinar to hear Ipsos’ Dave Gryga demonstrate how you can gain a deeper understanding of the level of distinctiveness for your brands, highlighting strengths to leverage and opportunities to further drive distinctiveness.
Product development & testing should be a “living and breathing” process that mimics the ways in which consumers engage with products & each other – here is how online communities can provide that.
Our Research Analyst at Ipsos Marketing shares how peanut butter (and a few other factors) lead to working in the evolving space of market research.
The future is increasingly mobile. This paper showcases Ipsos’ latest research on research about device agnostic & offers practical advice for designing device agnostic surveys.
In this article by Ipsos’ Douwe Rademaker, we discover why understanding how your customers make choices is the first step to achieving growth.
Having to make thousands of conscious and unconscious decisions each day makes understanding consumer choice quite the pickle.
Expedited research allows companies to lower research costs & more quickly bring products to the shelf. But there are two key trade-offs being made…