From Monumental to Incremental Decision Making: A New Mobile-First Approach to U&A Research

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Surveys, especially Usage & Attitude Studies (U&As), often have very broad business objectives (e.g., “to understand the market or category”), making it often challenging to tie the insights to specific business decisions that need to be made. For that reason, Ipsos has developed a new 4-part approach to conducting U&A […]