From Monumental to Incremental Decision Making: A New Mobile-First Approach to U&A Research

''

Surveys, especially Usage & Attitude Studies (U&As), often have very broad business objectives (e.g., “to understand the market or category”), making it often challenging to tie the insights to specific business decisions that need to be made. For that reason, Ipsos has developed a new 4-part approach to conducting U&A […]

Nature and Nurture: A Validation of Idea Screening

''

Our overnight idea screening tool, Ideas Overnight, has become a big hit with our clients. Since launching in March of 2014, over 30 clients in the US have used the tool to expedite and improve their innovation process. Interestingly, we still receive the occasional question of whether or not idea […]