Despite growing cynicism of survey research and its ability to give accurate information, this paper provides evidence that what people report from surveys can be accurate.
Children’s birthdays have vastly adapted since Pin the Tail on the Donkey. Through this evolution, we can gather a few key lessons in innovation.
Changing the way you think about millennials can help you make smarter, more meaningful decisions.
Innovation is like gardening – use the right tools and your ideas will grow.
When we seek to co-create with the consumer, we serve the needs of the consumer but also of a business and brand, and are rewarded with growth and insight.
Niche is not a word marketers want to hear, given its association with smaller audiences and limited potential, but success with niche products is possible.
There are simple ways to tap into a consumer’s nonconscious and emotional reactions. It’s about engaging our respondents in different ways when the forces that cause them to act are multi-dimensional and complex.
Facial-recognition advertising is the logical next step in a data-driven advertising world, but what are the implications for consumers and marketers?