Innovation is like gardening – use the right tools and your ideas will grow.
When we seek to co-create with the consumer, we serve the needs of the consumer but also of a business and brand, and are rewarded with growth and insight.
Niche is not a word marketers want to hear, given its association with smaller audiences and limited potential, but success with niche products is possible.
There are simple ways to tap into a consumer’s nonconscious and emotional reactions. It’s about engaging our respondents in different ways when the forces that cause them to act are multi-dimensional and complex.
Facial-recognition advertising is the logical next step in a data-driven advertising world, but what are the implications for consumers and marketers?
Surveys, especially Usage & Attitude Studies (U&As), often have very broad business objectives (e.g., “to understand the market or category”), making it often challenging to tie the insights to specific business decisions that need to be made. For that reason, Ipsos has developed a new 4-part approach to conducting U&A […]
Failure to align on an organization-specific definition of “innovation” is the single biggest innovation-related mistake I’ve seen clients make.
These three strategies have consistently helped our clients change the front and are common themes behind many of the best innovations.