Featuring an interview with Virginia Weil, Global President of Ipsos Product & Pack Testing. As we all know, the internet has disrupted almost every industry. Every day new technologies are released, changing the way people live their lives. One behavior that has seen a considerable shift is the behavior of […]
Does Brand Belonging Really Matter? We think so. In a digital world with so many “friends” and “fans” people are surprisingly feeling more isolated than ever. To get to the bottom of this, Ipsos conducted a study on behalf of IBM to find out what customers really want from a […]
In the era of Big Data, it is easier than ever for companies to interact with their customers and access their opinions over the internet. To capitalize on this, companies have created online communities or other platforms to hear feedback and/or recommendations from their most loyal consumers. Some, have even […]
The smartphone has dramatically changed the way people shop. Consumers have information machines in their pockets that can do more than ever. Smartphones give consumers the ability to: access abundant information at any time, communicate directly with brands (via social), and even make purchases right from their devices. Because of […]
As we enter November, I prepare for my favorite time of the year: college football season. I grew up in Columbus, Ohio in the heart of Ohio State Buckeye country and went to college at fellow Big Ten school, Northwestern. In fact, for most of my undergrad career, I was the president of […]
Using marketplace tensions to inspire innovation is a powerful way to unlock consumer value. Read the full article for 3-steps to finding & exploiting marketplace tension.
Traditional approaches to early screening rely on rational, thoughtful feedback using scaled responses. Yet consumers typically form impressions and make decisions within seconds (e.g., FMOT, Blink, System 1, etc.) To reflect this reality and help you make better decisions, Ipsos is very excited to introduce DUEL – the next […]
MRMW Q&A Britt Calvert, Senior Account Manager, Ipsos Marketing took the time to explain how mobile and video analysis can provide added depth and impact to your research. Q: There has been a lot of buzz about mobile and video. Why are these important and why should researchers care? Britt […]