Pets have taken on an increasingly large presence in millennial households. How will innovations for pets and their owners evolve in the millennial landscape?
It’s not just about Black Friday anymore – holiday shopping now spans longer than ever and needs to be accessible to consumers at any place and any time.
Subscription services have given brands the opportunity to create positive experiences with a product that someone may never have encountered otherwise.
Retailers and food manufacturers need to cater to consumers’ need for homemade meals and convenience.
Innovative meals by mail companies and brands that can help consumers fit healthier, more natural, food into their busy lifestyles have a lot to gain.
The retailers and manufacturers who recognize and adapt for the “caveman” in all of us will lead the way on the 21st century shopping journey.
You’ve just launched an incredible innovation in salty snacks. It has all the benefits of popcorn, but can be eaten like a chip. It tastes great, and is reasonably healthy. This product looks poised to disrupt the chip aisle, and make millions. But it won’t, because no one will find […]
This article touches on a key lesson on how true brand success involves synchronizing brand image with brand relationships.