Price influences our product experience and communicates a specific message to our brain.
Subscription services have given brands the opportunity to create positive experiences with a product that someone may never have encountered otherwise.
The Era of M&As How often have you caught yourself wondering: “Who will be acquired next by this company?” or “Which conglomerate will now acquire this new venture?” If your answer is “very often, of late,” I am with you. Reflecting on the last decade, we have probably seen mergers […]
It’s official! Millennials are now the largest generation in the workforce, overtaking both Boomers and Gen-Xers over the past year or so. The potential for marketplace dominance in consumer purchasing power for Millennials is staggering. Most corporations have been preparing and positioning themselves for this eventuality, directing resources and decision […]
As an innovation philosophy, Systematic Inventive Thinking (SIT) is a helpful framework for innovative creativity.
Competition for the consumer continues to increase among food manufacturers. One path to competitive advantage is clean labels, which addresses the consumer demand for transparency in ingredient lists. The idea of creating products that have fewer ingredients and/or more natural ingredients is something that I can’t help but think is […]
CPG products tout 8-10 benefits in a product launch when consumers can’t possibly take in so much information. Marketers should remember that less is more.
Target millennials by doing your research, focusing your message, and gaining loyalty through appealing to those people and sources millennials trust.