In lieu of a traditional survey, Ipsos observed millennials through social media monitoring to determine the outcome of a recently launched craft beer.
I suppose I’d be considered a text book example. I’m into yoga – more for the exercise than the spirituality. I love Kombucha for its health claims and the fact that it’s the closest thing to drinking vinegar that is socially acceptable. I care about the quality of and ingredients […]
Mad Men has been a favorite show of mine for a while. While I can say I loved the compelling characters and the nuanced writing, often the fun came in the workplace drama. The pitches were enthralling, the challenges and frustrations familiar, and the successes inspiring. The show spanned the […]
With Amazon’s 1 Click Ordering now in physical form as the Dash button, manufacturers will now be competing for share of buttons.