In the era of Big Data, it is easier than ever for companies to interact with their customers and access their opinions over the internet. To capitalize on this, companies have created online communities or other platforms to hear feedback and/or recommendations from their most loyal consumers. Some, have even […]
Using marketplace tensions to inspire innovation is a powerful way to unlock consumer value. Read the full article for 3-steps to finding & exploiting marketplace tension.
Consumers are paying close to attention to what they eat, driving food manufacturers to improve their nutritional profile. But what does this truly entail?
Out of the food produced in the US, 40% gets wasted. Food waste occurs all the way up the production chain and continues once it’s reached the consumer.
It’s official! Millennials are now the largest generation in the workforce, overtaking both Boomers and Gen-Xers over the past year or so. The potential for marketplace dominance in consumer purchasing power for Millennials is staggering. Most corporations have been preparing and positioning themselves for this eventuality, directing resources and decision […]
As an innovation philosophy, Systematic Inventive Thinking (SIT) is a helpful framework for innovative creativity.
Competition for the consumer continues to increase among food manufacturers. One path to competitive advantage is clean labels, which addresses the consumer demand for transparency in ingredient lists. The idea of creating products that have fewer ingredients and/or more natural ingredients is something that I can’t help but think is […]
CPG products tout 8-10 benefits in a product launch when consumers can’t possibly take in so much information. Marketers should remember that less is more.