Using marketplace tensions to inspire innovation is a powerful way to unlock consumer value. Read the full article for 3-steps to finding & exploiting marketplace tension.
View this recorded webinar to hear Ipsos’ Dave Gryga demonstrate how you can gain a deeper understanding of the level of distinctiveness for your brands, highlighting strengths to leverage and opportunities to further drive distinctiveness.
Product development & testing should be a “living and breathing” process that mimics the ways in which consumers engage with products & each other – here is how online communities can provide that.
Pets have taken on an increasingly large presence in millennial households. How will innovations for pets and their owners evolve in the millennial landscape?
Despite growing cynicism of survey research and its ability to give accurate information, this paper provides evidence that what people report from surveys can be accurate.
Who is the target consumer for Electric Vehicles? What are the levels of acceptance and adoption? Ipsos wanted to know so we went under the hood to find out (actually, we plugged in)!
Consumers are paying close to attention to what they eat, driving food manufacturers to improve their nutritional profile. But what does this truly entail?
Our Research Analyst at Ipsos Marketing shares how peanut butter (and a few other factors) lead to working in the evolving space of market research.