social media data

Social media data can be a powerful lens for examining larger industry trends. What can we learn about the future of the auto industry from social analysis?

Hear Ipsos’ Emily Sobol who recently co-presented with Crimson Hexagon to help marketers understand how the changes in technology and consumer behavior are affecting the global auto industry. Their presentation covers:

  • The impact of the sharing economy on car buying
  • Evolving consumer sentiment about eco-friendly vehicles
  • A deep dive into the different audiences of two major car models
  • How automakers can use social analysis to understand consumers and innovate

View the full recorded webinar here.