Language and Social Media

Despite growing cynicism of survey research and its ability to give accurate information, this paper provides evidence that what people report from surveys can be accurate. But more importantly, connecting data from two sources, including unstructured text data, provides greater contextualization of the results.

Political leaders have long known that a common language unifies a country. A language facilitates the exchange of ideas, values, and commerce. When people speak different languages, cultural and political differences are accentuated, and connections are not formed.

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